BRALIRWA PLC
Discover our rich heritage and committment for innovation, sustainability, and delivering excellence to our customers.
Discover Rwanda's Leading Beverage Company
Established in 1957 and part of the HEINEKEN Group since 1971, BRALIRWA Plc is a leading sustainable beverage company in Rwanda, producing alcoholic and non-alcoholic beverages. With over 68 years of experience, we offer a portfolio of over 17 international and local beers and beverages, creating moments that connect people. Driven by our core values of Passion for Consumers, Courage to Innovate, Care for People and Planet, and Enjoyment of Life, we are committed to making a positive impact. We support a range of projects focused on the environment and stakeholder relations, recognizing that we can only thrive if the communities in which we operate thrive.
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Our Impact In Numbers (2024)
Beer & Soft Drinks Annual Production (in hectoliters)
Net-zero Carbon Emissions
Target Year
Employees Nationwide
Districts Covered Nationwide
Trees Planted in 3 Years
Years of Experience
Our Story
Beer has been bringing people together for thousands of years. Since 1957, BRALIRWA has been doing its part to put a smile on consumers’ faces while continuously renewing and adapting. We are entering an incredible next era of innovation and expansion in the beer industry. Our best days are ahead of us as we continue to deliver superior and balanced growth with beer and beyond. New flavours, styles and trends are helping us reimagine and revitalise beer, bringing the joy of true togetherness to consumers across the world.
Our Values
Our People
At BRALIRWA, we are committed to cultivating a dynamic human resource base of leaders driven by success. By harnessing their competence and creativity, we aim to produce high-quality products and innovative business processes that empower our customers to operate more efficiently. With numerous opportunities for career advancement available both within Rwanda and internationally, BRALIRWA is the ideal place for ambitious professionals to thrive and grow.
Our Brand Portfolio
With a rich portfolio brewed by experts and enjoyed by all, BRALIRWA is at the heart of Rwanda. Since the introduction of our flagship Primus brand in 1959, we have expanded our lager portfolio and introduced an unrivalled range of soft drinks, stouts and spirits. With over 21 brands enjoyed locally and around the world, we are customer focused and committed to offering diverse products that meet the growing expectations of our consumers.
Our BrandsBrewing Perfection since 1957
Explore the rich history and passion behind every brew, crafted with care for over six decades.