Ethel Emma-Uche

Ethel Emma Uche joined BRALIRWA Plc in March 2025 as Managing Director. In addition to this role, she was appointed Director and Vice Chairperson of the BRALIRWA Board in June 2025. Prior to joining BRALIRWA Plc, Ethel served as Managing Director of IBECOR SA/NV in Brussels, Belgium, from February 2022. In this role, she led the repositioning of the organisation with a stronger customer focus, strengthened governance, and supported business growth through process optimisation, people development, and increased digitisation. Before IBECOR, Ethel was Supply Chain Director at BRALIMA S.A. in the Democratic Republic of Congo, where she played a key role in the turnaround of the business. She led the end to end transformation of the supply chain, delivering strong results in safety culture and compliance, talent development, localisation of key roles, increased female representation in supply chain leadership, and the launch of HEINEKEN Local Production. Ethel holds a Bachelor of Science degree in Biochemistry and Botany and a Diploma in Management from the University of Nigeria, Nsukka, and has completed various leadership development programmes. She is recognised as a committed leader with a strong passion for people development and building high performing organisations.

Katell Grosjean

Katell Grosjean is the Finance Director of BRALIRWA PLC, having joined the Senior Management team on 1st July 2025 and appointed as an Executive Director to the Board in December 2025. Katell has extensive international experience in finance, previously serving as Finance Director at Grande Brasserie de Nouvelle-Caledonie (GBNC), where she enhanced regional visibility, developed business controllers, and led key financial process automation. She also worked for HEINEKEN France in 2011, where she started as a Senior Internal Auditor, moving in 2014 to On Trade Business Controller, and 2019 Senior Revenue Manager, where stayed until joining GBNC. Before HEINEKEN she worked as an Auditor at Nissan and KPMG. Katell’s earlier roles include senior finance positions at HEINEKEN France and auditing roles at Nissan and KPMG. She holds a Master’s degree in Finance & Accounting from Aston Business School, Birmingham UK and a Master’s degree in Management from Lille, EDHEC Business School in France.

Pauwel van Nieuwenhove

Pauwel van Nieuwenhove joined BRALIRWA Plc in August 2026 as Supply Chain Director. Prior to joining BRALIRWA Plc, Pauwel served as Supply Chain Director at Bralima in the Democratic Republic of Congo (DRC). During his tenure, the business achieved notable improvements in operational efficiency, reliability, and cost performance while maintaining a strong focus on safety and quality. He played a key role in optimizing brewery and logistics operations, building Total Productive Management (TPM) capabilities, and leading critical transformation initiatives that enhanced organizational resilience and long-term performance. Before his assignment in DRC, Pauwel held the position of Director Supply Chain Caribbean, Panama & Ecuador at the HEINEKEN Americas Regional Office. In this role, he contributed to the development of the regional supply chain network, strengthened collaboration across operating companies, and advanced operational excellence initiatives that delivered cost efficiencies and improvements in key performance indicators. He also supported multiple operating companies in their TPM journeys and played an important role in the implementation of strategic supply chain and investment projects, while fostering high standards in safety, quality, and sustainability. Pauwel began his professional career at Unilever before joining HEINEKEN in 2002 as Manager Projects & Engineering at HEINEKEN Netherlands Supply. He subsequently held several leadership roles, including Manager Technical Department at Brewery Zoeterwoude, Production Manager at Vrumona in the Netherlands, and Production Manager Packaging at Brewery Zoeterwoude. In 2015, he embarked on his first international assignment as Supply Chain Director at BRANA in Haiti, further expanding his experience in leading supply chain operations across diverse markets.

Laetitia Uwera

Laetitia Uwera joined BRALIRWA Plc in October 2018, as the Human Resources Director. She has 15 years of experience in human resource management. Her career in human resources began in 2009, when she was appointed HR Coordinator for Millicom International Cellular (MIC) Tigo in Rwanda. During her nine-year tenure with the MIC Group, she held various senior roles in the Africa region and Europe, where MIC operated. In 2011, she was appointed as MIC Commercial Capabilities Development Coordinator based in Tanzania. In 2014, she assumed the position of (MIC) Regional Head of Learning, Leadership and Talent Management for the six markets in Africa, the UK and Luxembourg. In 2016, Laetitia returned to Rwanda as Chief HR Officer to lead the people and change management agenda in anticipation of the upcoming merger and acquisition of (MIC) Tigo Rwanda. Ms. Laetitia holds a Bachelor’s Degree in Hospitality and Human Resource Management from Napier University in Edinburgh, UK, is a Chartered Member of CIPD in London, UK, and is a HEINEKEN Career Coach.

Fleury Sekiyuku

Fleury Sekiyuku joined BRALIRWA Plc in April 2023 as Sales Director. He joined HEINEKEN in 2010 at BRARUDI in Burundi where he held several commercial roles including Sales Representative, Channel Strategy Manager and Regional Sales Manager since 2010. In this role, he oversaw the Below the Line transformation strategy and was responsible for the successful launch and rapid Nyongera brand, the world’s first sorghum-based brand. In January 2018, he joined BRARUDI Management Team as the Sales Director where he was responsible for the successful implementation of the company’s commercial strategy, which he translated into execution plans that resulted in solid business results in a competitive marketplace.

Lieke Bouwhuis

Lieke Bouwhuis joined BRALIRWA Plc in August 2025 as Marketing Director. She brings over 15 years of experience in marketing, brand building, and portfolio growth within the HEINEKEN operating company network and across multiple international markets. Her expertise spans brand strategy, innovation, digital marketing, and capability building, with a strong focus on driving sustainable and profitable growth. Prior to joining BRALIRWA Plc, Lieke held several senior marketing leadership roles within HEINEKEN International, most recently as AME Regional Marketing Manager – Global Commerce, based in Amsterdam. In this role, she led regional brand and portfolio strategies across African markets, working closely with operating companies to strengthen brand power, accelerate innovation, and build marketing capabilities. Before that, she served as Marketing Director at Brasserie Nationale d’Haïti, where she led all marketing activities across a diverse portfolio of brands and categories and was a member of the Management Team. Earlier in her career, Lieke held roles including Global Project Manager for Beer Mixes at HEINEKEN International, where she played a key role in growing the global Radler and low‑ and no‑alcohol categories, as well as Brand Manager for Wieckse in the Netherlands. She began her career through management trainee and junior brand management roles within HEINEKEN. Lieke holds a Master of Science (MSc) in International Economics and Business Studies from Erasmus University Rotterdam. She is a certified trainer of the HEINEKEN Way of Brand Building and Innovation and has completed several global leadership and marketing development programmes within HEINEKEN.

Adebola Adeyemi

Adebola Adeyemi joined BRALIRWA Plc in April 2025 as Manager Digital & Technology. He began his career with HEINEKEN in 2014 as a Management Trainee at Nigerian Breweries Plc, before taking on several roles in the Commerce division, including Area Sales Manager for three different sales areas between 2015 and 2019. During this time, he also served in stretch assignments as Regional Business Manager for Lagos North for a cumulative period of nine months. In 2019, Adebola transitioned to the newly formed Business Transformation Unit in Nigerian Breweries, where he served as B2B Product Lead. In this role, he led the development and scaling of the eB2B agenda and digital sales capabilities, including the creation and launch of MyJara, one of HEINEKEN’s largest B2B loyalty programs by retail customer base in Nigeria. In 2022, Adebola moved cross-functionally to Digital & Technology at the Head Office, where he served as Regional Transition Manager. He co-led the implementation of the Digital Back Bone in Rwanda, overseeing a successful go-live, hypercare period, and transition to business-as-usual operations.

Rosette Mutoni

Rosette Mutoni joined BRALIRWA Plc in March 2023 as Corporate Affairs and Communications Manager. She has over 15 years of experience in communications, public relations, and corporate brand management in a variety of sectors, including international NGOs, international business, technology, finance, and banking. Prior to joining BRALIRWA Plc, Rosette was the Senior Communications Manager at Irembo Ltd., where she led the Communications and Marketing Department. Previously, she served as the Communications, Marketing, and Public Relations Manager at the University of Global Health Equity in Rwanda, the Communications and Public Engagement Manager at World Vision Rwanda, the Corporate Communications Manager at KCB Bank in Rwanda, and Communications Specialist at Compassion International Rwanda. Rosette holds a Bachelor’s degree in Communications from the University of Rwanda and a Master’s degree in International Relations and Diplomacy from Mount Kenya University.